Marketing

Cross-selling and promotion of new products and services to the right customer at the right time is a black art that financial services companies continue to refine. Serving these offers and promotions on a mobile device requires even more focused analysis, particularly when tied into location based services.

Mobinetic's offer generation engine uses the segmented customer data you supply. Optimised messages can be served to your customers based on preferences and location. Their responses can be tracked and offer redemption audited. New offers and content can, in this way, be generated by location or for specific promotional campaigns.

Key Features:

You continue to own your customer data
Batch or real-time data feeds of segmented customer data is mapped to offers available which can be location based
Offers and promotions can be desk-top content managed with a full approval process
Redemption by barcode, QR, short code or voucher
Prompts to capture lifestyle preferences from customers to refine offer and promotion content
Prompts to capture customer opt-in to receiving offer and promotion content

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